Case study

How waterdrop® streamlined their ad spend to fuel their growth

Founded in 2015, the Austrian ecommerce company waterdrop® started selling Microdrinks and other drinkware 8 years ago. Aiming to create a world without pre-filled beverages, they have set out to become the world's leading hydration brand through making daily hydration sustainable, healthy and easy to achieve for everyone. Their success was built on significantly investing in their online channels. 

How Juni helped waterdrop® achieve their mission

Before Juni
  • Held back by card spend limitations 
  • Difficulty managing advertising expenses
  • Inefficient and time-consuming manual finance admin
After Juni
  • High limits on ad spend to facilitate growth
  • Smooth centralised payment processing
  • Flexibility with an unlimited number of virtual cards
  • Simple user-interface to centralise ad spend controls and insights
Contact sales

Before Juni

Restrictive spend limits and time-consuming admin

waterdrop® needed a flexible solution with high spend limits to accelerate their global growth and expansion. In addition to online stores, they also pushed sales through retail stores and wholesale distribution. A significant amount of administrative work was involved in managing the multiple sales channels. 

Financial administration wasn’t the only problem. With a big media buying budget spread across Facebook, Google and other smaller networks, their strategy was restricted by their previous platform’s spend limitations. As such, waterdrop® needed a better solution to manage ad spend and expenses.

With Juni

Everything effortlessly in one place

Along with the possibilities Juni’s high spend limits offer to facilitate Performance Marketing, waterdrop® has benefited from having all its insights consolidated and arduous financial administration is now a thing of the past.

“We enjoy the easy integration of payment across advertising platforms and managing all ad spend from one place with automated receipt management for advertising platforms,” says Michael Wicke, Head of Performance Marketing. “Having a smooth, centralised payment processing between the finance and marketing teams saves us time.”

Juni’s Facebook Ads and Google Ads integrations have allowed waterdrop® to effectively manage all their media buying with real-time data and spend insights in one place. Meanwhile, Juni Receipt Matching means they don’t have to upload receipts from platforms like Facebook Ads manually. Instead, they can simply pull and match their receipts from Gmail without any manual work.

“We really value Juni’s Intuitive interface, automated receipt upload and great customer support,” adds Michael. 

Besides automated features and integrations, Juni's unlimited virtual cards with complete control of user permissions and card limits have also helped optimise expense management across the four companies. The option to organise cards with custom labels is an added bonus that saves time for the finance team. The option to organise cards with custom labels is another bonus to assist the finance team in saving time.

The future

Going global

Switching to Juni has given waterdrop® the flexibility and insights they need to continue on its journey of unlocking the full potential of water across the globe. With their payments in one place, higher limits and the right integrations, financial management is optimised and they can concentrate on their mission to encourage everyone to Drink More Water sustainably.

Contact sales

Nothing less than excellent

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