How ecommerce companies can succeed through an economic downturn

A deep dive into the economic challenges facing ecommerce companies and how to navigate through them

60-second summary: what to expect

First, let’s take a look at the current problems facing ecommerce businesses

Due to rising inflation, supply chain issues, and an international recession looming, ecommerce is headed for its first serious economic downturn. As a result, ecommerce business owners find themselves in a difficult position. This white paper offers actionable strategies you can apply to make the right decisions to succeed through the downturn.

Challenging economic times require businesses to make changes and dig deep to find a winning approach. There are two schools of thought when it comes to navigating these circumstances:

On one side, there are people who insist that making substantial cuts is the only way to survive. Whether that means cutting costs, reducing spend, laying off employees, or all of the above, this group stresses the importance of cutting back and waiting for the economy to turn around.

On the other side, there is the more aggressive group that prefers the strategy of continuing to push forward despite spiralling economic conditions. As competitors scale back to cut costs, this side proposes that it’s best to increase spend and focus on the acquisition of customers, staff, and even other businesses.

In this white paper, we will not only explain why neither of these strategies are correct, but how there is a third approach that will give ecommerce businesses the best of both worlds and create an opportunity for sustainable success in the face of a recession.

Key takeaways from this white paper

This white paper is designed to equip you with an in-depth understanding of the problems facing the ecommerce industry during the downturn, and of course, the actionable solutions you can apply to find success while other brands struggle to stay in business.

Which products should you focus on? Is raising prices the right move? Which KPIs deserve the most attention? We address these difficult questions directly, as well as several additional solutions designed to maximise your efforts during the downturn.

You will also learn valuable lessons from two of the world’s leading ecommerce brands. We uncover how one was able to use a recession to their advantage in a very big way — and how the other was able to zig while their competitors zagged to become a billion-dollar company within a decade of its inception. Additionally, you’ll learn the principles they used that you can apply to your business today.

We also share advice on the best financing options for navigating a downturn with recommendations for ecommerce businesses of all shapes and sizes.

Get a comprehensive overview of how to succeed through the downturn by downloading this white paper.