Case study

How Mattfabriken saves time on accounting and earns cashback

Mattfabriken is a rapidly growing e-commerce business that sells rugs. In just three years they have gone from an idea to managing 15,000 customers a month. With a focus on continuous improvement and customer satisfaction, they needed a financial tool to streamline their daily operations. By using Juni, Mattfabriken was able to automate its expense management, save valuable time, and also earn cashback on its card purchases.

Before Juni
  • Time-consuming administration and a lot of chasing receipts
  • Fragmented financial data without a centralised overview of the company's expenses
  • High advertising and purchasing costs with no financial upside or cashback
After Juni
  • All financial administration on one platform, saving time for both the founder and the accountant
  • Automated expense management providing an immediate and complete real-time overview
  • Card expenses is converted into revenue through cashback on all purchases

Time-consuming administration and high advertising costs

As a rapidly growing e-commerce business, Mattfabriken was constantly looking for ways to streamline and optimise processes and costs. The manual accounting process was a time-drain, taking focus away from what mattered most: developing the business and improving the customer journey. As the owner of a small, high-growth company with few employees, time was always in short supply.

“We run a company with a small team, where I, as the founder, hold the financial responsibility – while also managing several other areas. This meant that all the manual processes became a lot to manage. For example, the person who manages our accounting was always chasing me for receipts. He would often send several reminders a month. It takes a lot of time to keep track of receipts, remember to submit them, and fill in all the related information. For me, it became a source of stress and a time-drain, taking me away from what I really want to focus on in the business,” says Robert Udehn.

In addition to the manual processing and lack of overview, there was no financial upside to the large expenses the company had for advertising, among other things.

“We were spending quite a lot of money on ads via Google and Meta, and naturally, as a relatively new company, you try to find where you can cut costs,” explains Robert.

A trusted partner for both finance and growth

When Mattfabriken first came into contact with Juni, it was specifically about their high advertising costs. Juni saw an opportunity for Mattfabriken to earn cashback on this expenditure. At first, it felt almost too good to be true, but Robert quickly realised it was a huge advantage for the company.

“When I first heard about the cashback, I thought: ‘Where’s the fine print?’. But I soon understood that there wasn't any, it was just a good deal. Now we have Juni's virtual company cards and pay our expenses from them. So now we get cashback on all our purchases. It's a win-win, instead of a traditional bank taking it all."

In this way, Mattfabriken started earning money from their own expenses, which they could then invest in further growth.

“Back when we signed with Juni, I think we got around 20.000 SEK a year in cashback. Being able to get a certain amount back and spend it on other things in the company instead, such as the staff or further growth, is much more satisfying than just going straight to the bank.”

From cashback to invaluable time savings

What began as a way to get cashback on advertising costs quickly proved to have much greater value. By centralising all expenses in one place and automating receipt management, Juni has become an essential part of their daily operations. The time that was previously spent on administration can now be invested in growth and giving customers an even better experience.

“The biggest reason we use Juni today is because it simplifies expense management and accounting. With Juni, it's easy to upload receipts directly to the platform. I get a clear overview of all transactions, so if any receipts are missing, I can easily see that and add them. I no longer need to worry or think so much about what's missing or what I haven't submitted. At the same time, my accountant no longer needs to chase me for receipts. This means it saves time for both of us,” says Robert, continuing to explain how Juni's platform has given him a better real-time understanding of the company's financial position:

“I get an overview that I previously lacked. When you have many different areas of responsibility, it is hard to keep track of everything. All the information is gathered on Juni's platform, plus it's very easy to use, which makes the work much simpler.”

With Juni they can focus on growth and customer satisfaction

For Robert, streamlining as many parts of the business as possible is crucial for the company's continued sales. As Juni's services save the team both time and money, they can focus more on value-adding activities.

“Even though the financial side is only one part of the whole organisation, it's a huge improvement in how I work. All the time gains and efficiencies ultimately add up to a significant saving. Which also aligns well with how I try to work. If I hadn't been able to streamline the more administrative processes, I wouldn't be able to handle the volume of orders we have, which would have led to reduced sales and, consequently, lower growth for the company,” says Robert.

Processes that were initially time-consuming for a company with a small staff found their solution through Juni's services and automation.

“What makes Juni so good, and why it makes things easier for us, is the combination of, above all, centralising everything in one place and saving time with automatic accounting for recurring expenses. It's very easy to use, and the cashback is a nice bonus,” says Robert.

Focusing on the future with a stable foundation from Juni

Mattfabriken's primary focus right now is to continue improving its service for customers and ensuring the staff are happy. However, plans to expand into new countries are on the horizon, though there is no rush. With Juni in place, they have a scalable financial platform that can grow with them and support them with features like favourable currency accounts when they expand beyond Sweden. For Mattfabriken, it goes without saying that Juni will continue to be part of their growth journey.

“My impression of Juni is a combination of modern, easy-to-use technology and a personal connection with genuine care. It feels like Juni genuinely cares about how its customers are doing. That creates a positive feeling, both for the modern platform and for the people behind it,” concludes Robert.

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About Mattfabriken

Mattfabriken is a Swedish e-commerce business that specialises in rugs for every home. The company was founded three years ago with the vision of offering a first-class customer experience. 

Today, Mattfabriken has grown into a team of four people and serves approximately 15,000 customers each month, maintaining a constant focus on quality and service.

About Juni

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We minimise complexity so you can maximise growth. Gain complete control over business finances, put an end to manual processes, and even lower your running costs - all in one place.

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