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When you’re running successful ad campaigns, the last thing you want is Google Ads payment problems to derail them.
Even if the issue is something as simple as a declined payment, there’s a good chance your ads will stop running until your payment goes through. And nobody wants that.
So, let’s look at how you can solve Google Ads payment problems quickly to get your ad spend flowing and your campaigns back on track.
Are you having problems paying for Google Ads? If your Google Ads payment has been declined, there’s usually a very simple explanation. You just need to work your way through the options to see what’s causing the problem.
If you’ve had an unsuccessful Google Ads payment, here are some of the most common reasons:
As with all payments, a common reason for unsuccessful Google Ads payments is that there are insufficient funds available in the payment account. Check if you’ve got a big enough balance available on your card or debit card, then try to make the payment again.
If you’re experiencing this problem because funds from customers or payment gateways are not hitting your account by the time you need them to, Juni can help. We offer flexible credit lines from £10k up to £2M, 37 to 60-day payment terms, and 0% interest to eligible UK companies (penalties and interest may apply for customers that default on payments, terms and conditions apply, see Juni.co for details).
This one is enough to have any ecommerce entrepreneur or digital marketer banging their head on the desk in despair. It’s possible you’ve hit an arbitrary limit put in place by your bank that stops you spending your money and brings your ad campaign screeching to a halt.
Your options are:
(*For UK companies only, upon eligibility. Terms and conditions apply, see Juni.co for details.)
Enter new card details and try to make the payment again. With Juni’s instant virtual card creation and access to as many virtual cards as you need, this isn’t an issue.
This one is on you. Thankfully, it’s the easiest fix on this list!
Which makes you wonder why they’re your bank in the first place. Believe it or not, a common reason for Google Ads payment issues is that some banks don’t allow these types of transactions.
Juni’s multi-currency accounts let you pay in the GBP, USD or EUR — whatever makes the most sense for you, with FX fees capped at 0.25%.
Strong customer authentication is required for Google Ads payments being authenticated in the EU. If your bank doesn’t use strong customer authentication, you’re probably going to need an alternative payment method. And in case you’re wondering, yes, we do!
There are a few different reasons for Google to impose restrictions on your account. This includes things like:
Since we’re focused on Google Ads payment problems here, let’s look at billing issues that can result in Google Ads suspensions.
Attempting to sell promotional codes or using more than one promotional code on your account may result in a Google Ads account being suspended.
Asking your bank or credit card company to reverse a legitimate Google Ads charge is another reason for suspensions.
If you have an unpaid balance your Google Ads account may be temporarily suspended until the balance is paid.
If you have a Google Ads account suspended, suspicious payments are often the catch-all reason given by Google for suspensions related to billing.
If your account shows what is considered to be suspicious payment activity, Google Ads will often suspend your account. A suspicious payment is usually one that Google thinks is potentially fraudulent. Suspicious payment activity Google Ads might flag includes:
Assuming you’re not doing any of these things, there are often perfectly innocent reasons why there are Google Ads suspicious payments in your account. Things like:
Algorithm fail
Most suspicious payments Google Ads flags are the result of automated rather than manual checks. Sometimes the algorithm gets it wrong, and that could be the case with your account.
Another common cause of Google Ads suspicious payment activity is verification issues. Your name is different on your payment card than your ID. Your card is registered to an old address. Whatever the cause, if Google is unable to verify billing information your payment could be labelled as suspicious.
If you’re attempting to use a type of card that isn’t accepted by Google or a specific card that’s previously been used to make payments on a banned Google Ads account, that could also be flagged as suspicious or fraudulent payment activity.
If you have a suspended Google Ads account, your first step is to go through the things we listed above and see if you can work out why the account was suspended.
If you think you know what went wrong, put it right. Once everything is in order or you think your Google Ads account was wrongly suspended, you can appeal your suspension.
Hopefully that's helped you to solve any Google Ads payment problems you've been experiencing. If you'd rather avoid some of the issues we mentioned in the future, you should take a look at Juni, the financial platform made for ecommerce.
It's designed to take your media buying to the next level. We'll help keep your ads running smoothly and easily via our time-saving Google Ads integration. With automatic receipt generation, real-time spend insights and Google Ads invoices auto-pulled into your account, it's simple to keep track of your payments.
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Juni is the financial platform built for ecommerce. We give you a unified view of your finances, with cards, mulitcurrency accounts, and banking, accounting and advertising integrations - all in one place. We can even help boost your cash flow with working capital, cashback and more.
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