The modern accounting firm Informify continuously strives to be as efficient and digital as possible, and to do so, they want to use smarter tools for both themselves and their clients. With Juni, they found a partner that helps their clients streamline their financial management and their own internal processes.

As a modern accounting firm, Informify has found a secure and like-minded financial partner in Juni. By using Juni's platform, they get a shared interface that both Informify and the client understand. The client also gets a better overview, flexible currency accounts, and valuable cashback, while Informify simultaneously streamlines its own work.
"The single clearest factor indicating that a company benefits from using Juni is if they spend a lot on their cards," explains Markus Rundgren, founder of Informify, and continues:
"The advantages of Juni then become numerous, for example, the automations for receipts and transactions that Juni has, the ability for the client to set up different rules for when transactions should be categorised, and the cashback they can receive on their purchases. This makes Juni valuable for the client."
Many of the companies where Informify sees the need for a unified platform previously came from traditional banks or had other digital solutions that only covered part of their needs. With Juni, they get a comprehensive solution.
"It's very easy to calculate and tell the client, 'we as consultants will probably save a lot of time, while you will be able to use cards for various currency accounts with low exchange fees and the opportunity to get cashback'. They are then always interested in taking a call with Juni, which usually leads to them wanting to go ahead. This applies both to those with high card costs and those who have operations and work with other countries, both in terms of purchasing and selling services outside of Sweden's borders," says Markus.
Once Informify's clients are up and running with Juni, the feedback is unanimous. What is highlighted above all is the fast support and the platform's simplicity. For clients who are not financial experts, but entrepreneurs managing payments themselves, this is crucial.
"The consensus is that they are very satisfied with Juni. Both with the products, the simple platform, and the support. They find that communication with Juni works very well and that they are there to solve their problems. Furthermore, the service is smooth to use, they like the platform's appearance, and it is easy to navigate and manage," says Markus.
Smaller companies with fewer employees often have limited resources as well as knowledge when it comes to managing financial processes. Here, Markus highlights the importance of such a smooth platform and service as Juni's.
“Our clients aren't financial experts; we are their finance department. Therefore, a platform that is easy to manage is very important. They want to be able to transfer between accounts, send payments, and for managing the financial side to be as time-efficient as possible. It's important that it's easy to understand for someone who isn't a financial expert. Something they find works particularly well and is easy to handle are Juni's multi-currency accounts. For companies with international transactions, these become significant for the business," he says.
When Informify's clients use Juni, it also leads to benefits for them as accounting consultants. Not least, they appreciate the efficiency in the accounting work and the collaboration they can have with their clients. Through Juni, they get a shared interface that both the firm and the client understand. Instead of the client having to go into a complex accounting system, they can meet in Juni's interface, which saves an enormous amount of time thanks to smart rules and bulk-management.
"I think the rules we can set up and the bulk-management of the accounting are excellent. It's also great to have a place that is shared with the client. We don't always share the accounting software with the clients, because it's a bit too complex and requires training. But when you have a system like Juni, they feel they have the same view as us and clearly see what has happened. We can collaborate and speak the same language when it comes to solving problems. It creates a closer collaboration around the accounting. The fact that we as consultants can then filter and bulk-manage accounting entries – that saves a huge amount of time. It's a function that doesn't really exist in other accounting software, which is very strange," says Markus.
The combined effect of a shared platform, smart rules, and bulk-management is significant. For Informify, switching to Juni means a concrete and measurable reduction in manual work. The value is so high that it justifies working in systems they otherwise try to avoid.
"It's time-saving for both the clients and us. I definitely think it's less manual work, quite a lot less. Especially if they switch from another bank. We can more than halve the time we spend on routine accounting in some cases. We find Juni to be so good that we have no problem working in Fortnox, even though we otherwise try to avoid that," he says.
The partnership between Informify and Juni demonstrates a clear win-win-win model. The clients get a smooth financial platform with great support and valuable cashback. At the same time, Informify gets an efficient tool that reduces their administration time and creates better collaboration. For Juni, this means the trust of a knowledgeable accounting firm that actively recommends the platform to its fastest-growing clients.
Informify is a modern accounting firm based in Norrköping, founded in 2018 by Markus Rundgren, an authorised accounting consultant. They help clients all over Sweden, both larger companies and SMEs. Since the start, their vision has been to make accounting understandable and accessible without unnecessary intermediaries. Their working method is largely digital, but the contact with the client is always personal.
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