How Care of Carl is investing in a new premium segment

In our new Customer Spotlight series, we share news from the movers and shakers in ecommerce.

Care of Carl, Scandinavia's leading online store for men since 2010, was founded with the goal of making quality men’s clothing available online. They have recently invested in a new segment by joining forces with a specialist who has many years of experience in pre-owned and vintage watches. By tapping into this new market, Care of Carl will expand their offer and strengthen their premium position.

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Time to expand their offering

Care of Carl’s investment in this new category will allow them to expand their range by offering a hand-picked range of iconic and timeless pre-owned watch models.

“The watch is an appreciated part of men’s personal style, and we’ve seen great developments in both our offering of new fine watches, as well as a success with Care of Carl Pre-Owned, which is the second-hand sale of Care of Carl garments. This encouraged us to take the next step and move into pre-owned and vintage watches,” says Mathias Ekström, CEO of Care of Carl.

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Watch this space

With security and simplicity at the forefront of their new offering, Care of Carl will help their customers choose their investment timepiece.

“Our ambition is to offer a service that really helps our customers buy their new watch as safely and smoothly as possible. This goes from sourcing the right models for a long-term investment to guaranteed safety in the form of authenticity and function, as well as the possibility to speak personally to our watch specialist,” says Ekström.

First launching in Sweden, and with plans to follow up with other markets, Care of Carl sees a bright future for this new segment.