Rebelly automated receipt management and gained control over ad spend
Rebelly specialises in the 'Fasting Mimicking Diet' (FMD), offering ready-made, nutritionally optimised meals delivered straight to the door. As a fast-growing company, Rebelly faces a complex financial reality with a high volume of digital advertising receipts and time-consuming accounting. With Juni, Rebelly has succeeded in automating manual processes, ensuring stable advertising, and creating a scalable financial structure for its continued expansion.
Before Juni
- Manual handling of hundreds of digital advertising receipts from platforms like Meta and Google
- Limited flexibility with traditional bank cards that often paused payments during high-spend periods
- Difficulty in providing employees with their own cards while maintaining clear budget limits and easy follow-up
After Juni
An accounting process that hindered creativity
For a small team like Rebelly, where no single role is dedicated solely to finance, administration quickly became a bottleneck. The mix of physical purchases for the kitchen and a massive volume of digital receipts created a mountain of administrative work. Before Juni, they used a traditional bank, which caused frustration as the systems were not adapted for modern digital marketing.
”It became a never-ending task that wasn't rewarding at all. You sit there thinking about other things while your mouse moves just to handle the manual work; it limited one's freedom and creativity,” says Gustav Bergenudd, CEO, Rebelly.
It wasn't just the volume of receipts that was time-consuming and prevented them from focusing on what was most important for the business. During periods when they scaled up advertising and marketing, their old bank would often freeze the cards.
“When we occasionally increased our marketing and spent very high amounts on ads, our old bank would suddenly pause payments because it triggered some kind of warning. Sometimes we wouldn't see it until the next day, and by then we'd suddenly lost a whole day of advertising. Then we had to sit in a phone queue to try and get through to the bank to resolve it, which also took up unnecessary time,” says Gustav, continuing:
“When these different, massive time-wasters hit, both with paused ads and manual receipt work, I realised that if I could get help automating and streamlining this, it would save me time on half my job. That's when I started looking for a suitable solution.”
Automation that enables growth
Rebelly then came into contact with Juni and realised it was the solution they had been looking for. By implementing Juni’s virtual cards and the integration with Fortnox, Rebelly has streamlined the most time-consuming parts of its accounting. Automated receipt management has become a central part of their daily operations.
”I would say that Juni has made my time nearly 50% more efficient. We have about 400 advertising receipts a month, which sounds quite mad, and I used to handle them manually. Now they land automatically in Juni, which surely saves one and a half to two hours a month right there. Our accounting process has definitely become smoother,” he says.
They also appreciate the Fortnox integration, which simplifies things not only for themselves but also for their accounting firm.
“The integration with Fortnox is also very smooth and simple. It took a while for us to get started with it because we went through a few different accounting firms in a short space of time, as they didn't quite fit our modern and digital mindset. But now we’ve found the right one, and the firm we use now appreciates that we work more digitally. The Fortnox integration streamlines their work too, so they can focus on things other than chasing receipts and manual work,” says Gustav.
No lost advertising revenue
Now that Rebelly uses Juni’s virtual corporate cards, they no longer risk ads being stopped and losing revenue. Juni’s cards feature high spend limits, while the company earns up to 1% cashback on all eligible card spends.
“For my colleague who handles the ads, everything runs smoothly now. It’s better than with our old bank because we can transfer a large amount to the Juni accounts we use for ads each month and then it just runs; it’s much more secure for us,” he explains.
Beyond the time savings, Juni’s platform has given the team a tool to scale the organisation in a controlled manner. By easily being able to issue new cards to team members, Rebelly can delegate purchasing without losing the big picture.
”The fact that through Juni you can assign cards for different projects and employees, set a spend limit for how much they can use, and see how the money is spent on a weekly basis is absolutely invaluable. It feels great to be able to give the team a free hand while still staying within budget,” says Gustav.
A user-friendly platform for the entrepreneurs of the future
For Rebelly, the simplicity of Juni’s interface was a key factor. In a startup environment, there is no time for complex banking systems; tools should facilitate, not hinder.
”I really appreciate Juni's platform. At first, I thought it was very minimalist, but then I realised there's a logic behind it, that anyone should be able to start using it as easily as possible,” he shares.
”It’s also nice to work with a company that understands what it’s like to be a startup and an entrepreneur. Juni is excellent at gathering feedback, and if you have requests, they try to fix them. It’s a real difference from traditional banks where the answer is often just 'no'. I also think we always get a friendly reception from everyone at Juni. That makes you appreciate Juni even more,” says Gustav.
Towards nationwide expansion with Juni as a partner
Rebelly is now entering an exciting expansion phase. Demand is high, and they are currently fully booked almost every week, which has led to plans to increase production with a new, larger production unit. With increased capacity and refrigerated transport covering the whole of Sweden, a clear financial overview is more important than ever.
”We look forward to using the cashback more as we scale up our volumes. Juni’s solutions will be an essential part as we grow from Stockholm and Gothenburg to cover the entire country and help more people establish a healthy routine,” Gustav concludes.
About Rebelly
Rebelly sells a modern form of FMD (Fasting Mimicking Diet), a diet designed to provide all the health benefits of fasting while still allowing you to eat. The company is run by a small team combining expertise in health optimisation, cooking and e-commerce to make fasting a simple everyday routine.
About Juni
Modern banking. Real-time control. Juni provides business banking, spend management, accounting and financing, on one powerful platform and app.
We minimise complexity so you can maximise growth. Gain complete control over business finances, put an end to manual processes, and even lower your running costs - all in one place.
