How Lifesum optimises financial operations to invest in growth

Supporting growth during Lifesum’s peak season

Founded in 2013, Lifesum has grown into a leading global healthy eating app with more than 65 million users worldwide, with corporate partners, including Amazon, GE and PayPal. The company continues to expand rapidly through ongoing product innovation and investment in growth.

Like many consumer health platforms, Lifesum sees strong seasonal momentum around the start of the year, when millions of people globally focus on improving their health and building new habits.

“January is our strongest month and peak season, as many people refocus on their health and wellbeing after the holidays, often incorporating more exercise and healthier habits into their routines,” says Matthias Lenz, and continues: 

“To support this increased demand, we significantly scale up our marketing and advertising activity in Q4 and January. Due to varying payment terms, invoices often arrive and need to be settled before the revenues come in.”

Juni bridges the gap between upfront costs and revenues

To help manage larger supplier payments, Lifesum uses Juni’s invoice financing, which offers flexible payment terms of up to 120 days with transparent, low fees during higher-cost periods.

“Invoice financing plays an important role in how we manage larger expenses, particularly advertising spend. Using Juni to finance some of our biggest invoices gives us the flexibility to scale marketing campaigns when it matters most, while keeping our financial operations aligned with our revenue cycle,” says Matthias.

During critical periods of the year, Lifesum uses Juni’s flexible financing to help the finance team plan ahead and support growth initiatives.

“Like many fast-growing companies, our investment levels vary throughout the year. We use Juni to help manage larger payments efficiently so the team can stay focused on growth and continuing to build our global Lifesum community,” he says.

Juni cards simplifies payments for smaller, recurring suppliers

For smaller operational expenses, such as software subscriptions, Lifesum uses Juni’s debit cards. This helps the team manage cash flow efficiently while keeping payments automated and easy to track within the platform.

“We also use the Juni debit card for recurring expenses such as licences or marketing tools that don’t issue transactional invoices. It’s a practical way to manage these payments. While the volumes are relatively small, keeping everything within the same platform streamlines our processes and makes it easier to track alongside larger payments,” explains Matthias.

A frictionless platform designed for finance teams

One of the most appreciated aspects of Juni is its intuitive platform, which gives finance teams a real-time overview of balances, outstanding amounts and fees, making cash flow management far more straightforward.

“Today we have a clear, real-time overview of balances, credit usage and upcoming payments, which makes day-to-day financial management far more efficient,” he says.

Lifesum also values the cooperative, solution-oriented relationship with Juni. Direct access to a responsive team that understands the company’s business model has been an important factor in building trust and supporting smooth collaboration over time.

“Working with Juni feels frictionless. Communication is smooth, issues are resolved quickly, and that level of trust and reliability is invaluable,” says Matthias.

Enabling focus on long-term growth

With Juni providing financial infrastructure behind the scenes, Lifesum is able to stay focused on scaling the business, expanding internationally, forging strategic partnerships, and driving long-term growth.

“Our mission is to build a holistic health platform for our global community. Having streamlined financial operations allows our team to stay focused on what matters most, product development, partnerships and expanding Lifesum into new markets,” Matthias concludes.

About Lifesum

Used by over 65 million people globally, Lifesum is an AI-powered nutrition platform that helps people make smarter food choices and build sustainable, long-term habits. From improving focus and energy to managing weight and overall well-being, Lifesum provides personalised meal plans, recipes and tracking tools designed to fit modern lifestyles. Learn more at www.lifesum.com.

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About Juni

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