The Art & Science of Marketing

January 7, 2022

Our Brand & Marketing director Mathias Eriksson recently sat down with The Future of Banking to discuss the importance of Brand & Marketing in Fintech and the latest developments in the industry. In the podcast, Mathias explored the idea of Marketing as Art & Science.

Marketing is the art & science of making high-quality leads from decision-making people.

At Juni, everyone in the marketing team works in the value chain.

We create those leads, yet on different timescales.

Whether you are a brand experience manager, a social media creative, a growth marketer, a community specialist, a designer, or a performance marketer, the end result is a human being at our doorstep, ready to be a great customer, a lead.

A strong brand and creativity enable massive growth in numbers of those people at our doorstep.

Experimentation, split tests, and attribution modeling are used to understand what works and doesn't work across creative, messaging, media buying, targeting, bidding, branding, events, and community. Marketing is one messy holistic domain of art & science and brings together quite wonderful people.

Would you like to know more? Listen to the full episode here.

Interested in joining the Brand & Marketing team at Juni? We're hiring! Check out the open positions here.

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