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Recession now looks inevitable. We’re heading into the first economic downturn of the ecommerce age.
That means the time for wishful thinking is over. If your brand is going to follow in the footsteps of the 9% of businesses that emerged from the 2008 recession stronger than they were before it, you need to get ready for what’s coming.
That’s why our new white paper focuses on forecasting the downturn. Forewarned is forearmed, as the old saying goes. Now’s the time to try to predict how the downturn will play out, how it will affect your business, and what plans you can put in place to mitigate these things.
It’s far better to be setting a strategy now than trying to act in the middle of an economic storm. Accurate forecasting will help you to meet the downturn on your terms, with a plan to survive (and even thrive) in these difficult times.
The white paper equips you with a wide range of information and tips to guide you through the forecasting process. You’ll learn how to:
Your business has one huge advantage over those who stared down the barrel of the Great Recession: technology.
With a unified view of your finances, inventory management software, expense management software, and an array of other ecommerce tools, you have an enormous amount of data available. With the right tools in place, accessing and analysing that data is quick or completely automated. Even more importantly, it can be done in real-time.
That infrastructure is ideal for accurate, efficient, and speedy forecasting, as well as agile responses when economic circumstances change. It’s a far cry from the manual processes and wait-and-see reality of 2008.
That’s why harnessing technology is a key aspect of forecasting the downturn, and the white paper looks at ways of doing precisely that. Let’s look at some of them now…
Discover how to get ahead of the curve by focusing on leading indicators to inform your forecasting and decision-making. See how this can be more powerful than relying on the lagging indicators that are more commonly used in the day-to-day running of an ecommerce business.
Build your understanding of the best metrics to monitor ahead of the downturn. See how keeping an eye on things like your return rate, sales-per-employee, and other KPIs could improve your performance during the recession.
Learn how to use real-time reporting and other analytics to work backwards from outcomes within your business to pinpoint the cause. Double down on what’s working and change course where needed based on what you find.
Explore powerful KPIs such as gross margin-adjusted ROAS to help you decide where to spend your marketing budget (and, just as importantly, where not to spend it). Use your data to build confidence in your spending decisions at a time when every ad dollar counts.
Take a tour of all the major fundraising options if you need extra financial support to get through the downturn. Plus, get extra context around how a recession will impact the complexities and considerations of accessing these different funding types.
A recession is never going to be easy. But there are steps you can take that represent the best ways of preparing for a challenging period — perhaps the most challenging period to date — for the ecommerce industry. These include things like:
In the white paper, you’ll find practical examples to help you achieve each of these things. By reading it, you’ll be in a better position to forecast what the coming months will look like for your business.
Download now to start forecasting the downturn.
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Juni is the financial platform built for ecommerce. We give you a unified view of your finances, with cards, mulitcurrency accounts, and banking, accounting and advertising integrations - all in one place. We can even help boost your cash flow with working capital, cashback and more.
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